Fashion Time   +  wilfred

HOUSE OF CHAPEL
Mood [Restless]
Currently Playing [None]
House of Chapel cut-out trench coat, Wilfred cut-out tank (also seen here), Zara pants, H&M shoes & ring hair tie (also seen here), Forever 21 watch, various accessories from everywhere

Chapel is a local clothes and accessory label, Chapel stores around Hong Kong are known for their affordability - men's and women's clothes and jewellery start as low as HKD50 each. Their clothes are mostly simple basics, but it's their cute accessories that everyone loves. Though they are a franchise, the biggest variety of stuff is found at their Tsim Sha Tsui stores.
“The price is low for what they are because we use ‘stock fabrics’,” says Yeung. Stock fabrics are excess fabrics that are global super brands’ leftovers. The good quality textiles are sourced by Chapel’s dedicated team of fabric researchers who scour the markets and factories of Southern China. Yeung is also unafraid of employing fresh fashion design graduates. “They are young and they know what our target customers want.”

Chapel’s designers are inspired by classic, simple and comfortable clothing that is suitable for all weather conditions. Everything in the store is very Comme des Garçon like. They have a focus on languid and free-flowing designs that come in a variety of colours and cuts. This cut-out trench coat that I bought is a prime example. It was a mere $280 HKD = around $30 CAD. Even though the store is a bit difficult to find, but it's well-worth the trip because most, if not all, of the pieces you can never find anywhere else! I promise I'll do a more detail post of the store the next time I visit Hong Kong! I really regret not reviewing it this past summer when I had the chance! :(

Insider tip: In Tsim Sha Tsui, there are actually two Chapel stores opposite each other - one is on Granville Road, where the men's clothes and women's accessories are. The other is above Ramada Hotel Kowloon, which is just opposite and around the corner, and where you'll find women's clothes and even more accessories.

Location: 75 Granville Road & 1/F Ramada Hotel Kowloon, 73 - 75 Chatham Road South
Getting there About 20 minutes walk from Tsim Sha Tsui MTR station. Head toward Chatham Road South

credit: travel.malaysia.msn.com