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When it comes to cream or powder blushes, to me the choice is not always clear. I personally think it really depends on what effect I want. Powder blushes give a more finished and polish look, which is perfect for contouring the cheekbones. For powder blushes, I would suggest taking a large brush and sweep in circles over the blush. Then tap on the pan to remove any excess powder. In order to create a nice contour, go up along the cheekbones, across the forehead and chin and then down the nose to create a higher nose. On the other hand, cream blushes tend to create a more dewy flush. I like to use my clean fingers for these type of blushes. Simply dab your finger on the apples of your cheeks and blend away.
You must also consider your skin type when choosing a cream or powder blush. Oily complexions usually work much nicer with a powder blush because it can absorb grease/oil for a matte finish. Try MAC Powder Blush in Well Dressed for an everyday blush or a Japanese brand called Melliesh in #02 - Baby Peach for a more dolly look.
But if your skin is more normal/dry, I would recommend a cream blush to prevent any dry spots or flaking. Try Maybelline Dream Bouncy Blush in Pink Frosting and Candy Coral or my personal favourite, another Japanese brand called Canmake makes the most beautiful Cream Cheek Blushes. The colour I have in the photo is #12.
MAC Powder Blush in "Well Dressed" (Buy here)
Melliesh Cheek Colors in "#02 - Baby Peach" (Buy here)
Maybelline Dream Bouncy Blush in "Pink Frosting" (Buy here)
Maybelline Dream Bouncy Blush in "Candy Coral" (Buy here)
Canmake Cream Cheek Blush in "#12" (Buy here)