
The Fall/Winter 2009/10 lookbook of British label Pudel caught my eye not for being particularly groundbreaking or directional. In fact it was very much middle-ground, but in a good way: more golden mean than mediocre. The overall looks were subtle without being boring, the clothes conceptual without being gimmicky, and the styling was dark without being too goth-ninja which I think is getting more and more overplayed.







P.S. How long has Pudel been around and why haven't I heard about it? Do you guys know anything about it? Do share.