The three joys in life, fashion, film, and music, are what British label Percival sought to combine in the "fashion film" they shot to showcase their Autumn/Winter 2010/11 collection. Crisp videography, cool clothes, and good music all make for a sensory treat. A lot of fashion houses have been doing fashion films as alternatives or supplements to their look books, but not all succeed to impress.
Percival from Alex Turvey on Vimeo.
Two things I loved: 1. The shock of the yellow mac jacket against the black and white key print sweater (Percival website)2. Young Buffalo's "Caterpilah" playing in the background (check out their Myspace page)
Male models make for quite the goofy actors.